BlazescribeTranscription built for
market research.
Transcribe focus groups, in-depth interviews, and ethnographic studies. Get coded themes, participant quotes, and analysis-ready data from every session.
Built for market research workflows
A streamlined process designed around how your team already works.
Upload research recordings
Upload focus group recordings, IDIs, ethnographic sessions, or diary studies. Multi-participant speaker separation included.
AI transcribes and identifies speakers
Each participant is identified and labeled. Research terminology and product names are captured accurately.
Analyze and report
Export coded transcripts for qualitative analysis. Generate theme summaries, quote libraries, and client-ready research briefs.
Features for market research
Every tool you need to turn recordings into structured, usable documents.
Trusted across market research
Market research firms process enormous volumes of recorded conversations — focus groups, in-depth interviews, shop-alongs, ethnographic studies, and diary entries. Transcription is the critical first step in the analysis pipeline, and its speed and accuracy directly impact project timelines and research quality. Traditional transcription services create multi-day bottlenecks and variable quality that delay insight delivery to clients. Blazescribe gives research firms instant, speaker-labeled transcripts that are ready for qualitative coding. Focus groups with 8-10 participants are transcribed with reliable speaker separation. Theme extraction identifies patterns across sessions. Searchable quote libraries make it easy to find the perfect participant quote for client reports. Market research firms using Blazescribe have cut their transcription-to-analysis timeline from days to hours, enabling faster project delivery and the ability to handle more concurrent studies.
Market Research transcription FAQ
Common questions about using Blazescribe in market research.
Our AI identifies and labels individual speakers based on voice characteristics. For groups of 6-10 participants, we achieve reliable speaker separation. For larger groups, brief introductions at the session start improve identification accuracy significantly.
Yes. The AI identifies recurring themes, sentiments, and patterns within and across sessions. This thematic analysis provides a starting point for your qualitative coding process, saving significant time in the initial analysis phase.
Yes. Export transcripts in formats compatible with NVivo, Dedoose, Atlas.ti, MAXQDA, and other QDA tools. Speaker labels, timestamps, and clean formatting ensure smooth import into your analysis workflow.
Yes. Generate client-ready research summaries and debrief documents from session transcripts. Share via secure links with access controls, or export as branded PDF reports for client presentations.
Absolutely. All recordings are encrypted, processed in isolated environments, and never used for model training. We provide NDAs and data processing agreements suitable for market research firms handling sensitive consumer and competitive data.
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