# Market Research Transcription

Secure, accurate AI transcription built for market research. Speaker labels, timestamps, 50 languages. Encrypted in transit and at rest, never used to trai

Transcribe focus groups, in-depth interviews, and ethnographic studies. Get coded themes, participant quotes, and analysis-ready data from every session.

Market research firms process enormous volumes of recorded conversations, focus groups, in-depth interviews, shop-alongs, ethnographic studies, and diary entries. Transcription is the critical first step in the analysis pipeline, and its speed and accuracy directly impact project timelines and research quality. Traditional transcription services create multi-day bottlenecks and variable quality that delay insight delivery to clients. Blazescribe gives research firms instant, speaker-labeled transcripts that are ready for qualitative coding. Focus groups with 8-10 participants are transcribed with reliable speaker separation. Theme extraction identifies patterns across sessions. Searchable quote libraries make it easy to find the perfect participant quote for client reports. Market research firms using Blazescribe have cut their transcription-to-analysis timeline from days to hours, enabling faster project delivery and the ability to handle more concurrent studies.

## How it works

1. **Upload research recordings** — Upload focus group recordings, IDIs, ethnographic sessions, or diary studies. Multi-participant speaker separation included.
2. **AI transcribes and identifies speakers** — Each participant is identified and labeled. Research terminology and product names are captured accurately.
3. **Analyze and report** — Export coded transcripts for qualitative analysis. Generate theme summaries, quote libraries, and client-ready research briefs.

## Features

- **Focus Group Support** — Speaker diarization handles 6-10+ participant focus groups with moderator identification.
- **Theme Extraction** — AI identifies recurring themes, sentiments, and patterns across research sessions.
- **Quote Library** — Build a searchable library of participant quotes organized by theme and topic.
- **Multi-Language Research** — Conduct and transcribe research in 30+ languages for international studies.
- **Analysis Tool Export** — Export in formats compatible with NVivo, Dedoose, Atlas.ti, and other QDA tools.
- **Client Reporting** — Generate research summaries and debrief documents from session transcripts.

## By the numbers

- **50K+** — Research hours processed
- **8+ speakers** — Per focus group
- **30+** — Research languages
- **NDA** — Available

## FAQ

### How does speaker identification work in large focus groups?

Our AI identifies and labels individual speakers based on voice characteristics. For groups of 6-10 participants, we achieve reliable speaker separation. For larger groups, brief introductions at the session start improve identification accuracy significantly.

### Can it extract themes from multiple research sessions?

Yes. The AI identifies recurring themes, sentiments, and patterns within and across sessions. This thematic analysis provides a starting point for your qualitative coding process, saving significant time in the initial analysis phase.

### Does it export to qualitative analysis software?

Yes. Export transcripts in formats compatible with NVivo, Dedoose, Atlas.ti, MAXQDA, and other QDA tools. Speaker labels, timestamps, and clean formatting ensure smooth import into your analysis workflow.

### Can we share transcripts with clients?

Yes. Generate client-ready research summaries and debrief documents from session transcripts. Share via secure links with access controls, or export as branded PDF reports for client presentations.

### Is our research data kept confidential?

Absolutely. All recordings are encrypted in transit and at rest and are never used to train, fine-tune, or improve any AI model. You can delete recordings and transcripts at any time. Blazescribe is not SOC 2 certified, so verify it meets your firm's requirements before using it on sensitive client data.

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- [See All Plans](/pricing)

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Source: https://blazescribe.com/transcription-for-market-research
Site: https://blazescribe.com